Digital Marketing & Habits Can Lead To Success
We’re living in the gold-rush 2.0! Us millennials are rapidly searching for the next big idea or product that will land them a fortune. This nation is full of successful overnight celebrities, and those that have skill are submitting a shit storm of LLC. applications. While it may be easy to start a business, sustaining one is not. So we decided to take the time to share with you some digital marketing planning tips that can help any personal brand, e-commerce owner, brick & mortar store owner, real estate agent, mobile app marketing business, or any business for that matter, stay afloat.
Bullshitters, please leave. 👋
When it comes to digital marketing, think about the user experience and capitalizing off of real time data! The last thing you’ll want to do is isolate your marketing channels. Your website, social media, email marketing should all be on one accord, and ultimately tell a story.
If Timmy sees digital advertisements of your product on Facebook and clicks that link, he should be directed to the product page. And if Timmy, subscribed and added the product to cart but abandoned the cart, then a follow-up email should be sent to Timmy! Think of that when creating your digital marketing campaigns. Also, feel free to exercise your creativity! Digital marketing strategies should consist of ideas based on case study and innovative ideas.
Email Marketing is alive and better than ever! In today’s day and age, we’re closer to the user and how we communicate is important as well.
Let’s look at the two forms of email marketing: email marketing automation and Bulk emails. Automated
When doing email marketing, your Email Service Provider or, ESP plays a considerable role in user experience because one ESP may provide features that another ESP does not. It boils down to what features you need and what you want to get out of it. A family of five that’s looking for a vehicle to seat all five wouldn’t get a coupe right? Exactly. We know people that love Mailchimp and some that believe MailChimp’s features are stone age. The best advice we can give you is to try them out! Other ESPs worth looking into GetDrip, ActiveCampaign, and CampaignMonitor.
Whether you have an e-commerce site, or married to blogging, having a good online presence comes with its benefits. The challenge is ranking your website high enough to increase visitors and since SEO can be a foreign language to many, we’ll provide you with a surface level idea on how to boost your rankings!
Before we begin, by definition Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Search Engines use Web Crawlers (program or automated script which browses the World Wide Web in an orderly, automated manner) to determine rankings. This is a crucial element of online marketing because by optimizing your website you’ll be able to bring more traffic to your website.
Now that we got that out the way let’s begin.
First, map your website. Ensure that your tabs and subcategories are clear, and is directing to the proper page. The next step is to pick a theme per page and assign a key phrase or keyword per page. Sites like Moz, SEMRush, Raventools and more are all great sites that reveal keywords with high traffic. Landing on the first page of Google or Bing for a popular key phrase can only lead to more website visits.
Then, make sure that them or key phrase per page is consistent throughout the page. Use terms that are similar to the key phrase.
On-Site SEO is optimizing elements on a website. Images size, links, page speed are all critical variables that web crawlers examine. Ensure that your image size is below 100 KB, links are working correctly and directing users to other pages on your website and that the load time is reasonably quick. You want your site speed to be quick on mobile devices as well.
Links, Links, Links
Web crawlers examine two elements when it comes to links: links pointing to your website and links pointing to other sites, from your website. Search Engines like Bing or Google may see your website as credible if your page is directing visitors to reliable websites and deem your site as trustworthy if sites are including your website link on their pages. So, start with your site. Be sure to cross page promote and link a page to your website to another and if you’re discussing another company or product, try to include links to their sites.
To increase the number of links pointing to your website, you can search for blogs that may be relevant to your site, product or industry. Contact the publishers of the blog and tell them about your product or company in hopes that you’ll get featured. Local directories and newspapers are also great places to start.
Social Media Marketing
There was a time where social media platforms came and gone, like the wind! If you were born in the 80s or 90s then I’m sure you remember platforms like Sconex, Myspace, BlackPeopleMeet, etc. Well, Facebook, Instagram, Twitter, and Snapchat and other social networks have stood through the test of time; constantly updating their platforms so that we enjoy it more. With social media playing just as an important role as our reality, it’s crucial as a business owner to create and build a strong presence on the internet, and execute well-planned digital ads as it can bring new clientele.
High Quality Images are Key!
Attracting New Customers InfusionSoft reported seventy-one percent of small businesses plan to use social media content to attract new customers. One way to do so is by uploading high-definition images with content. Mannix states that high-quality photography is an important asset to that will contribute to your overall success. And it does. The clearer the photo the better the business is perceived. Think about the last time you were on your mobile phone and scrolled down your Instagram feed and saw a friend post their services but with a piece of shit photo. What was your thought? We bet if you liked the pic, it was because you believed in them. Photos are an essential piece of content marketing and by adding high quality photos you’ll be providing an effective digital experience to potential clients and get a higher conversion rate.
Now if you find yourself camera-less or need photos quick, there are many sites that offer free stock images. Pixabay, pexals, picjumbo, just to name a few. As a business, we use unsplash and find it rather pleasing and easy to use. Also, don’t shy away from video content! Many marketing experts believe that videos are going to dominate the digital media realm as early as 2020.
Also, it pays to be organized and a great site to use is Buffer. Buffer is an all in one social account management tool that allows you to schedule your posts days and weeks in advance. Additionally, you’re able to view performance metrics and determine which content is the best to use in the future!
According to iDataLabs, Buffer seems to be gaining traction with clients ranging from real estate to tech companies.
Here at 91 BOLD STREET, we provide marketing services for social media and SEO as well, so feel free to contact us for a free consultation!
Although organization is critical while trying to maintain and enhance your business; goal setting is just as significant in which it’s designed to motivate and guide you toward success. Alyssa Gregory explains in The Balance Small Business that, the reason why goals are essential to apply into your daily business plans is, goals provide direction motivation and a clear way to measure your progress. Therefore, without goals, you may struggle to find the path from where you are right now to where you want to be.
Some of the most common small business goals that Alyssa also suggests in which we find abundantly relatable and useful are:
💥 Write a business plan: If you enjoy the thought of having your own business then this shouldn’t be a long and tormenting process for you.
💥Be more productive: Never stop being a student in your field of study and/or career path.
💥Use technology to do more: Use project management and task management tools to stay on top of your daily business responsibilities. A great project management tool to try out is AirTable, it’s a great way to create your own personal workspace!
💥Marketing: Use social media sites like Facebook, Google+, and Instagram to promote your business, products, and services.
Sometimes conveying meanings from one entity to another can be tough. However, practicing useful communication skills amongst your peers and your business partners is essential to keep your business going.
Remember to collaborate, don’t dictate and choose words that empower others and they will respond positively. Here some ways proven to improve or help your communication skills:
💥 Over-communicate to communicate.
💥 Asking for honest feedback from peers, managers, and members of your team is vital to becoming a better communicator.
💥 Keep in my mind that the most successful communicators are those who have earned respect. (Focus on earning respect instead of laughs.)
💥 Listen first. Richard Branson said, “To communicate effectively, first listen to what others have to say. Then you can provide a thoughtful answer that shows; you have taken those ideas into account.”
Tune Out the F* Noise!
As your business continues to move, “full-speed ahead,” it’s possible that you may need coping skills to bypass the many opinions of you and your company. And, no. Not your business reviews. It’s outside sources of people or in this case, “noise” that will appear once everything you work hard for is booming. And, you probably didn’t even know they cared enough about it. BUT, this is where you as a business owner must shine your light:
💥 Continue to promote a positive image of your business.
💥 Be as authentic as possible.
💥 Use the extra “noise” as a driving force.
💥Remember this, “Other people’s opinions of me are none of my business.” (literally)